Partnering with Melmark New England for this event builds brand identification and strengthens your corporate image. Sponsors benefit from the "halo effect" of being associated with Melmark and its mission to make a meaningful contribution to our community. Nearly 85% of consumers believe such higher-purpose, cause-related marketing creates a positive image for sponsors. And almost two-thirds of consumers are more likely to purchase the product or service of a charity’s partners. This is a great PR and advertising opportunity for your business!